Deutsche Bank
Agency
Shakehaus
Format
Promotional Film
Year
2016
Team
Producer: Margarita Veberaite
Cinematographer: Fraser Stephen
Editor: Joséfa Celestin
Raising the Deutsche Bank Awards for Creative Enterprise awareness among UK Creative students.
Our relationship with Deutsche Bank began after we picked up a film category award in DBACE 2016. Deutsche Bank is very supportive of DBACE alumni and during one of our catch-up sessions with the team behind the competition, we questioned the fact that video had not been used as part of the marketing strategy for the competition in the past. We explained the numerous advantages that the use of video could have in marketing DBACE 2017 and the team agreed to commision us for the project. We pitched our ideas for an ad and a promotional video. The key objective for the films was to attract more applicants.
The ad was designed to be viewed first and to inspire viewers. The promotional video was designed to directly follow the ad and tell viewers more about the logistics of scheme via previous participants and Deutsche Bank employees.
We used a mix of our own footage captured at Deutsche Bank’s London headquarters with archive footage from previous years. The video was used on the DBACE website homepage, in emails sent directly to universities/colleges and extensively across various social media channels including Twitter and Facebook. The competition received 50% more applicants in 2017 compared to the previous year.