Everything You Always Wanted To Know About Video Advertising

How much does a video cost?

It depends on the resources you have to invest. When discussing the idea of making a video, a more appropriate question is: what kind of video can I make with my budget? We offer a range of formats and payment structures to suit different budgets. Prices vary depending on the complexity of the concept and any additional production costs. Transparency as important for our business and it is for yours. We provide itemised budgets for all jobs so you know how your money will be spent. Contact us for a full quotation.

Why use video?

A growing list of statistics support the benefits a value of using video for a range of different purposes. Most importantly, video has become the key means for people to satisfy their informational and entertainment needs because it provides a richer and more engaging user experience.

Why should I use video on my website?

Your website content should be consumable in a short amount of time, or your website could suffer from a high bounce rate. Bounce rate is the percentage of single-page visits or visits in which the person left your site from the landing page. A bounce rate of less than 30% is good, a 50% bounce rate is average, over 60% is cause for concern. It’s the equivalent to giving a bad first impression. A short video on your homepage or landing page can grab attention and quickly showcase your brand personality.

How can video improve my Search Engine visibility?

The importance of a high ranking on Google is a universally accepted fact for businesses. 93% of buying decisions start with an online search. Page one on a search engine receives around 90% of all click-through traffic. Page two gets less than 5%. Search engine optimization (SEO) is improved when using video. According to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times. One of the factors of Google’s algorithm for search rankings is how long visitors stay on your website. Videos encourage users to spend more time on your website. If you add videos on a regular basis you can boost return visits.

How can video help me build trust? Can it help me increase conversions?

The most effective videos place emphasis on storytelling that brings your brand, products or services to life. Great stories that evoke emotions drive impressive levels of engagement. Even in business-to-business marketing, evoking emotion positively impacts buyer decision-making. Video performs better than other content for producing conversions for over 70% of B2B marketers and 58% of consumers consider companies that produce videos to be more trustworthy.

How can video help me to engage my audience on social media?

Our brains crave audiovisual stimulation. Video captures and retains a person’s attention more effectively than static media or text. So if you want to be successful on social media, where you have to compete for and win your audience with engaging content, video is the perfect tool. Audiences are about 10 times more likely to engage, share and comment on videos. Facebook, Twitter etc all continue to invest heavily in optimising their websites and apps for video.

So can you help me go viral!?

We prefer the word ‘shareable’ to ‘’viral’. There is no science to shareability, and there is an element of luck involved with the biggest videos. However, we can create videos with an accompanying marketing strategy to encourage sharability. Shareable videos typically connect with an audience on an emotional level. Some other characteristics when targeting shareablity that we consider during pre-production are length and tone.

Does video allow more precise targeting and measurable data?

Targeted advertising capabilities are now available on all key digital platforms. Marketers can specifically target consumers based on demographic, interests and much more. This means it’s easier to reach the appropriate target audience. Metrics include click-through rates and drop-off points. This feedback loop is exclusive to videos. The view count and click-through rate tell you if there’s general interest in the video and the targeting is appropriate. The drop-off points (attention-span data) tell you if the actual content was compelling and engaging. This detail can be used to amplify what’s engaging for future content. This is also important for understanding your return on investment.

Is video marketing more effective than other forms of marketing?

More than 93% of marketers are actively using video content and more than 50% believe video has the best ROI among all types of content. At Shakehaus, we believe in using a cross-platform marketing strategy. A video can only be as successful as the wider marketing strategy that surrounds it. It is important to be creative with the campaign strategy you build around your content. We can help you with your video marketing strategy.

Why Shakehaus?

We are 3 filmmakers with 15 years combined experience in various creative industries across Europe, which we bring to every project. Our background in filmmaking for cinema and TV gives us a unique and contemporary approach to video advertising that will help you to stand out. We are motivated by our desire to create engaging work that helps drive our clients to achieve their goals. Understanding your business and strategy is the forefront of our approach to each project. Offering excellent value for money for your business is one of our core aims. We pride ourselves on making the collaborative process enjoyable for your staff and aim to create an outstanding product every time that delivers great results. Previous clients have chosen to work with us because they liked our website, our previous work (hyperlink: https://vimeo.com/159700136) or our team.

We are not based in Scotland, can we work together?

Although we are based in Glasgow and often work in the beautiful city of Edinburgh in Scotland, we have experience working internationally and love to travel for work.

What type of videos can you do?

We offer a range of video advertising products including adverts, brand films, explainer videos, micro-promos, cinemagraphs and 360 videos. More details on each can be found on our services page. If there is a style or type of video you are interested in that we have not listed, please feel free to contact us.

Can you help us to decide what type of video is best for us?

It is common for prospective clients to come to us with a request for a video format recommendation. At the beginning of the pre-production phase we will ask you what your goals for the video are and use this information to recommend the most appropriate formats and distribution strategy. We can conceptualise, script and produce independently and our clients can have as much or as little input in the process as they would like in order to ensure that the day-to-day running of your business is not affected. Contact us for some advice on what type of format we think would be appropriate for your business.

Who should we use in front of the camera?

It is possible for us to produce videos using professional actors or people from your company. We can offer training and direction to ensure you feel comfortable and confident when being filmed. Voiceover is another possibility.

What music can we use in the video?

We use songs from a royalty free music website. The music to be used can be identified in any phase of production based on the project. If there is a specific song you want to use in your project, ask us and we can advise on whether or not it is possible.

How should we distribute our video?

A variety of options for distribution are available including TV and social media. Creating the strategy for distribution or basing creative decisions on an existing strategy is a key part of our pre-production process.

What is 'Pre-production'?

The planning and logistics phase. It is typically measured in weeks and months. We are in pre-production mode from the moment we begin to discuss collaborating on your film. Following an initial meeting or Skype, we create a proposal for your project. The proposal includes our analysis of your company and goals in order to clearly define the video objectives and proposed budget. Once we reach an agreement and sign a contract, we begin development of the concepts and script. Following this, we will begin the process of identifing appropriate locations or a studio, cast any actors or voice over artists, create a shot list and production schedule as well as a variety of other important tasks. Finally, we ask for these to be agreed by you and move into production.

What is 'Production'?

The process of creating the footage to make your film. Depending on the scope of the project, a live action production takes between 1 and 5 days. Commercials or brand films require approximately 2 or 3 shooting days, each lasting up to 14 hours. Shorter content such as micro-promos or cinemagraphs may require just 1 day. A live action shooting day begins with the cast and crew arriving on set for any construction, dressing, hair/make up and lighting to take place. Following this the crew individually gather the shots required for the film in the most efficient way possible. Creating the assets for an explainer video, motion graphics or animation film will take 2-4 weeks, again depending on the scope on the project.

What type of equipment do you use?

This depends on the goals, budget and scope of the project. We can film on cinema-quality video cameras for TV adverts or we can use alternative options where tighter budget constraints are in place. We own a lot of our own equipment and continually invest in new kit and software to keep up-to-date with the rapidly changing standards of the industry. We also use rental houses such as Procam and Visual Impact.

What is 'Post-production'?

The post-production process begins immediately after all the footage has been created. Each video requires anywhere from 1 week to 3 months depending on the scope of the project. Typical tasks to be completed may include transcoding, synching video/audio, shot selection and organisation, creating a rough sequence with unmixed audio, compositing, sound design, creating a second sequence with composited shots and finished sound design, adding voiceover and graphics, colour grading, finalising the cut and finally exporting. You will be kept in the loop with progress and invited to give feedback at key stages throughout the process.

Delivery? Who owns the footage and finished film?

Your content will be formatted to play out smoothly on your chosen platforms and we can help copy the video to your devices if required. We deliver finished videos in the most commonly used formats (.mp4 or .mov). We can export in any other format free of charge. We keep backup copies of any footage recorded for potential re-use in your future projects. We can deliver original footage. You have ownership of all of the materials created and can sell the film without paying us any royalties.

How long will the process take?

This depends on the format, concept and scope of the project. If you have a tight deadline to meet, contact us and we will see what we can achieve in the specified timescale.