The Yard Scotland
Agency
Shakehaus
Format
Promotional Film
Year
2016
Team
Producer: Margarita Veberaite
- Creative Director: Joséfa Celestin
Cinematographer: Fraser Stephen
Fundraising for the charity The Yard Scotland.
Working with the charity The Yard we created two longer videos that are used in the fundraising campaign to build a new Yard in Dundee. We felt that when the fundraising will progress to an online campaign, longer form videos will not be as efficient. So we’ve pitched short form video ad concept to be used online as a teaser to attract public’s attention and follow the call to action. We aimed to capture the essence of the campaign and the problem to give the impression of the cause in a minimal time.
The ad was created specifically for the online platforms. It has integrated text and works well without sound.
